Creator sponsorship pricing: what streamers, KOLs and UGC actually cost
A working guide for iGaming, prediction market and crypto brands. Maintained by 3betmedia, a creator-led growth agency that books streamers and KOLs on Twitch, Kick, YouTube and X.
Start here: the streamer sponsorship cost calculator prices a deal on average concurrent viewers and hours live, then runs the funnel to cost per click, per registration and per first deposit. It also tells you the highest fee per stream that still hits your target.
1. Price on attention, not followers
Follower counts say how many people once clicked follow. Concurrent viewers say how many are watching now. For live creators, the useful unit is the viewer-hour: viewers multiplied by hours live. Two streamers with the same fee can differ by ten times on cost per viewer-hour.
The casino streamer sponsorship cost guide breaks down per-stream fees, and Twitch vs Kick for gambling sponsorships covers why the platform changes both the price and what you are allowed to show.
2. Work back from cost per acquisition
A sponsorship is only cheap or expensive relative to what a new player or user is worth to you. Set a target cost per first deposit first, then check whether the deal can reach it with realistic click and conversion rates.
See casino creator customer acquisition cost and the iGaming creator pilot budget for how to size a first test without overspending.
3. Crypto KOLs are priced differently
KOL posts on X are usually bought per post or per package, and the risk is not the price but the audience: bot followers, recycled engagement and paid shills. Vet before you pay.
- Crypto KOL marketing cost: budgets and deal structures
- Crypto KOL due diligence: the checks we run before booking
- Crypto KOL campaign benchmarks: users, volume and cost per acquisition
- KOLs for a memecoin launch: picking them by wallet evidence
4. Clipping and UGC stretch the budget
One two-hour stream holds 20 to 30 usable short clips. If nobody cuts them, you paid for two hours of content and kept none of it. UGC is the other route: creators who make ads for your channels rather than posting to their own audience.
- Clipping vs UGC for iGaming: which one your campaign needs
- iGaming clipping cost and casino UGC cost
- Clipping campaign view verification: how to check views are real
5. Prediction markets
Prediction market brands need creators who can explain a market live without overpromising outcomes. See prediction market influencer cost and the prediction market creator campaign brief.
6. Paperwork that protects the spend
- Streamer sponsorship contract template
- Creator campaign brief template for iGaming
- Gambling influencer marketing compliance
- Creator campaign UTM template
Want this run for your brand? Send a brief or see 3betmedia pricing.